The National Drag Racing Championship (NDRC) has today welcomed another new sponsor to Australia’s fastest motorsport series. Saltwood @ Rosedale, an exclusive residential community located on the south coast of New South Wales, has secured event naming rights to the Australia Day Nationals. This marquee event on the national drag racing calendar will be known as the Saltwood @ Rosedale Australia Day Nationals.
Nestled adjacent to the stunning landscape of Rosedale Beach, Saltwood epitomises luxury and exclusivity. This premium residential development, renowned for its scenic beauty and spacious blocks, offers residents a unique blend of coastal charm and a perfect position to take advantage of the best of South Coast living. As the new event naming rights sponsor, the team at Saltwood believes the synergistic relationship of their “live large” approach and the thrilling world of this drag racing partnership will elevate their brand.
The NDRC, attracts a diverse and enthusiastic audience, presenting an unparalleled opportunity for brands like Saltwood @ Rosedale to enhance their visibility. According to Andy Lopez, NDRC co-promoter, “This partnership with Saltwood is a testament to the broad appeal of drag racing. It’s a platform where speed meets sophistication, and we are excited to see how this new partnership will unfold.”
For Saltwood, this collaboration is more than just a sponsorship; it’s a strategic move to connect with a passionate audience that values both adrenaline and luxury. Ross Beames, Director of Saltwood, expresses his enthusiasm: “Aligning with the NDRC is a natural fit for Saltwood as out mantra for residents is to “live large” as a reward for their success. Our community represents a lifestyle of indulgence and excitement, qualities that resonate deeply with the drag racing community.”
This alliance between Saltwood and the NDRC is a game-changer, proving that luxury living and high-octane motorsport can create a dynamic and mutually beneficial partnership. As brands seek to engage with hard-to-reach audiences, such collaborations offer a unique pathway to increase exposure and drive sales.
To find out more about Saltwood, click here.
Book your tickets to the Saltwood @ Rosedale Australia Day Nationals, Sydney Dragway, 26-27 Jan 2024 here.